10-2-4 RANCH

OLD TIME RADIO - CD - 42 mp3 - Total Time: 10:14:46 

The 10-2-4 Ranch is a western musical variety show, in 15 minute episodes, used to promote Dr. Pepper soda. Real nerdy scientific research, tied to Dr. Pepper showed that sugar gives energy to people, Dr Pepper has sugar, people experience energy ‘letdowns’ at 10:30, 2:30, and 4:30. (Do you see where this is going?) So they created an ad campaign to get people to drink a Dr Pepper at these times, but they revised the times to make the slogan a little better. The slogan became "Drink a bite to eat at 10, 2 and 4." Whoever Doctor Pepper was, he sure wasn’t a dentist. Nor, do I think that promoting a drink as something to eat is a particularly effective enticement.

Anyway, this variety show features western songs performed by Sons of the Pioneers, as well as Martha Meers and Bob Noland.
"Keep time in mind and drink Dr. Pepper daily at 10, 2, 4 o’clock, or anytime you are hungry or tired"

West Coast--and some East Coast--Golden Age Radio fans will remember 10-2-4 Ranch and 10-2-4 Time for their '10, 2, and 4' advertising spots for Dr Pepper. Dr. Pepper sponsored and syndicated the show, beginning as 10-2-4 Ranch then transitioning to 10-2-4 Time to provide broader popular appeal. Both shows were produced by Tracy-Locke-Dawson Co., Dallas, and recorded by Radio Recorders of Hollywood. At least 500 were produced and some 50 to 80 are still in circulation. Dr. Pepper also sponsored two other variety programs from the late 1930s through the 1940s: "Dr Pepper Parade" and 1939's "Dr. Pepper’s Treasure Hunt".

SHOWS LIST

10-2-4 Ranch 43-02-05 First Song - Song of the Bandit
10-2-4 Ranch 44-03-08 First Song - Estrellita (Little Star)
10-2-4 Ranch 44-03-10 First Song - When You Wore a Tulip
10-2-4 Ranch 44-07-03 First Song - Ol' Rockin' Chair
10-2-4 Ranch 44-07-07 First Song - By the Light of the Silvery Moon
10-2-4 Ranch 44-07-10 First Song - You Tell Me Your Dream and I'll Tell You Mine
10-2-4 Ranch 44-07-12 First Song - Mexicali Rose
10-2-4 Ranch 44-07-14 First Song - Amor
10-2-4 Ranch 44-12-13 First Song - What a Difference a Day Makes
10-2-4 Ranch 44-12-15 First Song - Jingle Bells
10-2-4 Ranch 45-01-02 First Song - Sing Something Simple
10-2-4 Ranch 45-01-04 First Song - You Tell Me Your Dream, I'll Tell You Mine
10-2-4 Ranch 45-01-29 First Song - Maria
10-2-4 Ranch 45-01-31 First Song - What a Difference a Day Makes
10-2-4 Ranch 45-02-07 First Song - Begin the Beguine
10-2-4 Ranch 45-02-09 First Song - Magic Is the Moonlight
10-2-4 Ranch 45-02-16 First Song - Ne Ha Nee
10-2-4 Ranch 45-02-19 First Song - South of the Border
10-2-4 Ranch 45-02-21 First Song - Cuddle Up a Little Closer
10-2-4 Ranch 45-02-23 First Song - I Hear a Rhapsody
10-2-4 Ranch 45-03-07 First Song - I'm Alabamy Bound
10-2-4 Ranch 45-03-12 First Song - Blue Skies
10-2-4 Ranch 45-03-14 First Song - The Gal I Left Behind Me
10-2-4 Ranch 45-03-26 First Song - Tico Tico
10-2-4 Ranch 45-03-28 First Song - Easter Parade
10-2-4 Ranch 45-04-09 First Song - Old Buckaroo
10-2-4 Ranch 45-04-11 First Song - Red Sails in the Sunset
10-2-4 Ranch 45-04-13 First Song - Beautiful Ohio
10-2-4 Ranch 45-04-23 First Song - Hills of Old Wyoming
10-2-4 Ranch 45-04-25 First Song - I'll Be Seeing You
10-2-4 Ranch 45-04-27 First Song - Beneath a Brazilian Moon
10-2-4 Ranch 45-04-30 First Song - Lazy Day
10-2-4 Ranch 45-07-31 First Song - He's Riding For The Rancho
10-2-4 Ranch 45-08-02 First Song - Instrumental
10-2-4 Ranch 45-08-07 First Song - I Remember April
10-2-4 Ranch 45-08-09 First Song - Mr. Sandman's On His Way
10-2-4 Ranch 45-08-11 First Song - Rio De Janerio
10-2-4 Ranch 45-08-23 First Song - Do I Worry
10-2-4 Ranch 45-08-28 First Song - On The Rhythm Range
10-2-4 Ranch 45-08-30 First Song - Texas Polka
10-2-4 Ranch xx-xx-xx First Song - 10-2-4 Blues
10-2-4 Ranch xx-xx-xx First Song - I Need You

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